gerardosandiego.com is live
I wanted the web site to be a blank canvas. I wanted the art, design and writing pieces to be the most prominent elements. I wanted the design to be stark and to the point and in your face and to get down to business as quickly and efficiently as possible. Stop screwing around with the “interface” and just get the visitor to see the work, I told myself.
Kristie put the final exclamation point to the layout, by guiding me to create the identifying mark, shown above. Using Photoshop, she told me to enlarge the image, overlap it, run the layer through a color filter. When all was said and done, the layout was just as I’d pictured it in the part of my mind that I myself couldn’t translate, but Kristie, for some reason, was able to extract that idea and show me how to get there. This is why she’s the creative director for our company.
I’d wanted it to look like a scroll painting, using the picture of my reflection at the Hsi Lai Temple. I wanted it to convey simplicity and cleanliness. I wanted some Tibetan red. I wanted some saffron.
I got it, I got it, I got it. Now time to create some new work to add to this baby.